AI Insights · Timothy · January 2025
Top 5 Photo & Video Apps Performance in US Q4 2024
Explore the performance of the top five photo and video apps in the US during Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the top photo and video applications on a unified platform in the United States showed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at each app's trends during this period.
CapCut - Video Editor, developed by Bytedance Pte. Ltd, saw a significant rise in weekly revenue, culminating at approximately $3M by the end of December. Downloads peaked at about 1M in the final week, while active users grew steadily from around 21M to over 26M.
Instagram experienced fluctuations in weekly revenue, peaking at $1.3M. Weekly downloads hovered between 600K and 900K, while active users remained stable at about 122M by the quarter's end.
YouTube, published by Google, maintained high revenue levels, reaching nearly $19M in December. Weekly downloads varied, peaking at 595K, and active users consistently stayed above 215M.
Snapchat saw its revenue peak at $4.6M during the holiday season. Downloads showed an upward trend, especially in late December, reaching over 630K, while active users remained robust, closing the quarter at approximately 83M.
Canva: AI Photo & Video Editor experienced a decline in revenue towards the end of the year, with weekly figures around $2.2M. Downloads, however, increased to nearly 381K, and active users saw a resurgence to over 9M in the final week.
These insights demonstrate the dynamic nature of the photo and video app market. For more detailed analytics, visit Sensor Tower.